Aligre is a revival of Fleischman Antiqua, with an particular emphasis on curves and decorative elements.
Fleischman’s surname means butcher and mine (Boulanger) means baker, so the typeface is named after the Aligre Market in Paris. This inspired the feel of the specimen, which references old Parisian shop signs and newspapers.
Art Direction ✂︎ Marie Boulanger
Supervision ★ Mathieu Réguer, Jean François Porchez